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Strategic Foundations of Space Management


As part of trade marketing, shelf planning and space management considers both sales and earnings targets (Return on Inventory Investment) as well as inventory management and the delivery strategy for the shelf to avoid out-of-stock situations.

We have compiled the most important elements of a space management strategy in an overview article:

Space Management Foundations

Grundlagen des Spacemanagement Planogramm Analyse

As store space and shelf space are scarce and expensive, while the point-of-sale in stationary retail is the decisive place for generating sales, shelf allocation needs to be very well planned and justified and regularly revised.

Which strategies are pursued, which measures are applied in order to optimise the point-of-sale inventory, with the best possible market area profitability and in line with consumer requirements? Read more→